Vanessa Santana

Unilever, Associate Brand Manager – Dove

Biography

Vanessa Santana is an Afro-Latina marketer, culture enthusiast, and self-proclaimed New Jorker (from NYC/NJ). She is fueled by purpose-driven work where she can exercise her passions for people, storytelling and community. Vanessa is a proud Baruch College alumna, where she earned her B.A. in Corporate Communications. Her professional experience has been within CPG (consumer packaged goods) marketing and media.

Vanessa recently joined Unilever as an Associate Brand Manager for Dove Haircare Innovation. Her post-graduation career started at General Mills in shopper marketing then she led media promotions, partnerships and social content strategy for beloved snack brands (i.e. Gushers, Fruit Roll Ups, Chex Mix, and more). Before General Mills, she interned at NBCUniversal and Nielsen in client services and corporate social responsibility.

As a purpose-led marketer, Vanessa is keen on leveraging media, tech and culture to build brands while relentlessly advocating for amplification and representation of marginalized communities. Her social impact spans beyond her day job. She is a community leader through service as a nonprofit board member of HandsOn Twin Cities and she mentors Black/Brown youth as a Girl Scouts Troop Leader. When she’s not marketing big brands, attempting to dismantle oppressive systems or fuel the next generation, Vanessa enjoys traveling, sports, and spending quality time with family.

She aims to continue disrupting and humanizing the industry through storytelling, representation, and driving empathy.