Alberto PonteGlobal Creative Director, Nike
In Portland, he started as a copywriter for Nike Latin America and the US. After a couple of years working as a writer and learning the culture, he became a creative director. For more than a decade, Alberto has consistently led some of the most celebrated and globally recognized campaigns.
Today he is the global creative director for all of the Nike Brand across the eight – office W+K net work and also a W+K stakeholder, a global group tasked with building a strong second – generation company.