Oyinda Elias is the Multicultural Practice Lead at creative agency TBWA\Chiat\Day Los Angeles. As a champion, facilitator and advocate of DEI principles in ‘the work’ and ‘the workplace,’ she launched the agency’s Multicultural Practice in 2020 to ensure insight-driven cultural relevance and inclusion are represented in the agency’s strategic and creative outputs. She also spearheads the agency’s Black at Chiat Affinity Group as well as the DEI Advisory Board – which helps ensure inclusion and authenticity at several touchpoints in a project/campaign lifecycle from brief to final product.
When George Floyd’s murder re-energized the BLM movement, Oyinda channeled her passion and emotions into co-leading the development of the ‘Racial Injustice Brand Examination and Response Guide’ – a framework for brands and clients to audit their business situation, amplify Black employees and their voices, and act with significance by prioritizing action over words – a guide we also executed on ourselves at Chiat\Day.
Throughout Oyinda’s professional career, she’s led and executed inclusive marketing strategies & initiatives, connecting brands authentically with underserved consumers and audiences – for good, for growth, and for innovation. She believes in the responsibility of media professionals to shift narratives, overturn stereotypes, and understand that the “general market” of yesterday is actually an “inclusive market” of today and tomorrow.
She is an experienced Brand Leader with tenure across various industries, including CPG, entertainment, technology, luxury automotive, pharmaceutical & financial services; serving brands like Moderna, Nestle, Toyota, Lexus, Volkswagen, Allergan/Actavis, AT&T TV, H&R Block, Blue Diamond, and more.