Christine Maggiore-EscribanoSVP, Head of One Platform Marketing
Christine is responsible for overseeing the development and activation of local to global strategic, holistic, and full-funnel marketing solutions for advertising clients across NBCUniversal, which consists of NBC Prime & Late Night, USA, SYFY, WWE, Bravo, Oxygen, E!, Universal Kids, NBC Sports, NBC News, Telemundo, Universo, NBCU digital properties, plus Sky Media, local, social, mobile, and strategic digital partnerships including Snapchat, BuzzFeed, Vox Media, and Apple News. In addition, she oversees alignment and partnerships with Universal Pictures and Universal Parks. By working with cross-channel and cross-platform sales, she creates, develops, and executes marketing and content solutions to drive top-line revenue and operating income growth for NBCUniversal, which concurrently provides measurable results for advertising clients.
With 24 years of marketing experience, Christine joined NBCUniversal from Home & Garden Group, Readers Digest Association. As Associate Publisher, Marketing, Christine handled the brand development and marketing for six of the Home & Garden brands. She was responsible for building corporate branding and marketing structure, handling partnership development, and implementing digital sales and marketing strategy. Prior to Home & Garden Group, Christine was Brand Director for People en Español magazine and PeopleEnEspanol.com, where she oversaw brand development, integrated and digital marketing, concert production, and red carpet events, as well as mobile and online content creation and research initiatives for both properties.
Christine led her team to 21 distinguished recognitions in marketing, branded, and native content from 2011–2016, including Cannes Lions shortlist, NAMIC EMMA, Portada, IAB Mixx, HMPE, and Social TV Industry Awards.
Additionally, she was Executive in Charge of Production & Creator, Movimiento Música (#theMVTO) social series; Executive in Charge of Production for the Telemundo Upfronts from 2011-2013; Executive in Charge of Content Strategy, Partnership Development Meetings 2010–2016; Executive in Charge of Production & Co-Creator, Mia Mundo transmedia series, 2012 and 2013; Executive in Charge of Production & Co-Creator, Buscando Mi Ritmo on-air series, 2014; Executive in Charge of Production & Content Strategy, NBCUniversal Innovation Summit, 2015; and Creator of the NBCU CultureFirst™ insights study.
Christine is also the founder and executive champion of BOLD, the first Advertising & Partnerships initiative focusing on building opportunities for leadership and diversity at NBCU.