Natasha Stockton

Director, Communications Planning, Mindshare

Biography

Across a 15-year career that has spanned both agency and client roles, Natasha has developed a unique perspective when it comes to creating meaningful brand connections with consumers. At Mindshare, she works with the Tyson Foods account to combine data and empathy to create a clear portrait of the target audience—and then by doing so, set a strategic direction and plan brand responses for cultural, competitive, and personal moments triggered by audience signals in media.