Len Sheth

Leo Burnett, Senior Copywriter

Biography

Len Sheth (he/they) is a half-Indian, half-Maltese first-generation trans-masculine senior copywriter on the Kellogg’s account at Leo Burnett. Since graduating from the University of Florida in 2018, he’s trusted with launching new products such as Cheez-It Snap’d, and Kellogg’s Jumbo Snax, and re-launching beloved brands, such as Nutri-Grain and Club Crackers.

For 2021 Pride, Len shaped the campaign and packaging for a collaborative cereal between Kellogg’s and GLAAD, which featured pronoun education on-box. The cereal was picked up by 9 retail chains across the country, resulting in a $150,000 donation to GLAAD. And—the campaign featured a TV spot starring the first openly trans person to ever appear in a Kellogg’s ad.

He also co-led Trans Lifeline’s inaugural campaign and total brand refresh, which quadrupled their following and increased donations by 50%. The campaign shortlisted at Jay Chiat in communications strategy in 2021.

In his spare time, he speaks on panels about intersectional identities, watches anime, and is a staff writer and co-star of a sci-fi audio drama, scoped for release in 2022.