Leo Burnett, Senior Copywriter
For 2021 Pride, Len shaped the campaign and packaging for a collaborative cereal between Kellogg’s and GLAAD, which featured pronoun education on-box. The cereal was picked up by 9 retail chains across the country, resulting in a $150,000 donation to GLAAD. And—the campaign featured a TV spot starring the first openly trans person to ever appear in a Kellogg’s ad.
He also co-led Trans Lifeline’s inaugural campaign and total brand refresh, which quadrupled their following and increased donations by 50%. The campaign shortlisted at Jay Chiat in communications strategy in 2021.
In his spare time, he speaks on panels about intersectional identities, watches anime, and is a staff writer and co-star of a sci-fi audio drama, scoped for release in 2022.