Esther "ET" Franklin

President, Global Strategy & Cultural Fluency, Spark Foundry

Esther "ET" Franklin


Esther “ET” Franklin drives the strategic vision or Spark Foundry and its clients as President, Global Strategy & Cultural Fluency. An integral leader in the advertising community, she was named Advertising Woman of the Year by the Chicago Advertising Federation.

E.T. pioneered Spark’s approach to strategy, HEAT, grounded in cultural fluency. She has enabled understanding of cultural identities, needs, motivations and media consumption habits of local and global audiences.

E.T.’s extensive industry experience offers a unique perspective, strategically driving & enriching successful pitches for Spark. Her ability to lead, motivate & inspire high-level, multifaceted talent makes it all work.