Erynn Hughes

Wolff Olins, Strategist

Biography

Erynn Hughes is a multi-hyphenate strategist, straddling her intersectional identity as a bi BIPOC suburbanite of New York to bridge divides across individuals and chart sustainable paths of progress for brands.

She began her career in advertising unearthing insights through identity work on Nike’s Jordan brand before launching The Vanguard Group’s first-ever omnichannel media campaign. Erynn is currently developing her brand strategy craft at Wolff Olins creating transformative brands.

During her summer as a 4A’s MAIP fellow at Mindshare, Erynn won a mock pitch team competition for Seventh Generation’s new product line launch. She influenced agency leadership at Forsman & Bodenfors to transform their approach to DE&I. Additionally, her thoughts on how brands can navigate today’s polarizing media landscape were published in Advertising Week in 2020. And Erynn was selected to be a member of the first We Are Next Advisory Board to bring new resources and events programming to young advertising professionals.

Erynn takes a thoughtful approach to strategy, balancing her curiosity with her tenacious spirit to encourage inclusive, courageous endeavors in herself and others.