Elisabeth Apanda

Microsoft, Worldwide Digital Strategy Lead

Biography

A decisive strategist at heart, Elisabeth Apanda leads Worldwide Digital Strategy for Microsoft’s global consumer business, drafting multimillion go-to-market campaigns across the Windows, Xbox, Surface and Microsoft 365 brands for amplification across the globe.

Prior to her current role, she crafted digital launch strategy for Microsoft 365, and worked as a Junior Strategist at GSD&M, executing critical repositioning efforts and rethinking brand strategy for the U.S. Air Force, Pizza Hut, Jeep and ADCOLOR.

Before that, she developed creative content strategy for Bumble, driving downloads and in-app purchases worldwide and drafted social media strategy campaigns for game studios and NGOs in southern China and Congo.

Elisabeth studied Advertising and Business at The University of Texas at Austin, where her love for cross-cultural representation in the advertising industry led her to become a longstanding mobilizer in the Stan Richards Equity Council, housed in the nation’s most recruited ad program. She now enjoys leading growth strategy for Black at Microsoft: Early-In-Career as a founding member and mentoring diverse talent.

Born to a family of native francophones in the American Midwest, Elisabeth is all at once Congolese, American and francophone and lives at the intersection of the three, informing a unique cross-cultural fluency and innate curiosity for how cultural nuance affects human behavior. She wields this power to create divergent ideas that challenge brands and the tech industry at large to be better.