Constance Cannon Frazier

Principal, Cardinal Change Consulting

Biography

Constance Cannon Frazier is the founder and principal of Cardinal Change Consulting, a change management organization, with emphasis on diversity, equity and inclusion, corporate social responsibility, and association management.

Prior to founding Cardinal Change, Frazier was a member of the American Advertising Federation’s (AAF) staff for nearly seventeen years. Her stint with AAF commenced with her being responsible for the AAF’s Mosaic Center and Education Services departments. In that role, she oversaw, expanded and created numerous programs including AAF’s Most Promising Multicultural Students, Mosaic Awards, Mosaic Career Fairs, AdCamp, Mosaic Supplier Diversity Vendor Fairs, National Student Advertising Competition (NSAC) and Student Conference.

In 2007, Frazier was promoted, and her responsibilities were expanded to include being responsible for all, of AAF’s programming, including the Advertising Hall of Fame, Advertising Hall of Achievement, and national conference. She was promoted to Chief Operating Officer (COO) on August 1, 2010 and served in that capacity until July 2020.

As COO, Frazier oversaw the organization’s strategic planning, administration and coordination of all services, programs, and operational activities. She also continued to be an integral part of the AAF’s programming to increase diversity and multiculturalism within the advertising industry. To increase and innovate the organization’s industry DE&I presence, prior to her departure, she introduced three new Mosaic Center programs. The Mosaic10, The APEX Multicultural Speakers Directory and Mosaic Inclusion Tracker. Frazier’s work at AAF also included conducting research and writing white papers on the portrayal of African American women in media.

Prior to AAF, Frazier was a lecturer in the School of Communications at Howard University, where she gained national recognition as an advertising educator. While at Howard, Frazier’s students were the first to participate from an Historically Black College & University (HBCU) in the AAF’s NSAC. Frazier has also held the positions of Director of Community Affairs and Programming Director at Public Broadcasting television stations in Washington, DC and New Orleans. Frazier was recently appointed to Quantcast’s Board of Directors, an audience intelligence and measurement company headquartered in San Francisco.

She has also served on the AAF Board of Directors as the Chair of the AAF Academic Committee. She is a former member of the Howard University School of Communications Board of Visitors, the University of South Carolina School of Journalism and Mass Communications Partnership Board, American Academy of Advertising Industry Relations Committee, Accrediting Council on Education in Journalism and Mass Communication and American Society of Association Executives.

Currently, she serves as treasurer of ADCOLOR’s Board of Directors and the Quantcast Board of Directors. She is the recipient of numerous awards including the Howard University School of Communications Global Visionary Leadership Award and the Gerald Sass Award for Distinguished Service to Journalism and Mass Communication Education. Connie Cannon Frazier is a sage.

After seventeen years at the American Advertising Federation, she knew it was time to share her wisdom, judgment, and experiences on a broader level. With a combined 40 years of work experience with AAF, Howard University, and the Rouse Company, Connie has spearheaded countless programs and initiatives, successfully managed budgets during economic downturns, and conceived numerous ideas resulting in increased revenue, earning the respect of colleagues across industries. These successes are not least of all due to her tenacity and grit.

Connie joined the American Advertising Federation in January 2004 to head AAF’s Mosaic Center and AAF’s Education Services departments. She was promoted to Chief Operating Officer on August 1, 2010 and served in that position until July 2020. As COO, Connie oversaw the organization’s strategic planning, administration, and coordination of all services, programs and operational activities. She also continued to be an integral part of the AAF’s programming to increase diversity and multiculturalism within the advertising industry.

Connie has served on the AAF board of directors as the chair of the AAF Academic Committee. She is a former member of the Howard University School of Communications Board of Visitors, the University of South Carolina School of Journalism and Mass Communications Partnership Board, American Academy of Advertising Industry Relations Committee, Accrediting Council on Education in Journalism and Mass Communication, and American Society of Association Executives. Currently, she serves as the treasurer of the ADCOLOR Board of Directors, and she was recently appointed to the Quantcast Board of Directors.

Connie is the recipient of numerous awards including the Howard University School of Communications Global Visionary Leadership Award and the Gerald Sass Award for Distinguished Service to Journalism and Mass Communication Education.