Amy Char

Deutsch LA, Copywriter


Amy Char is a Chinese-American San Francisco native and a citizen of the world. Growing up as the child of immigrant parents, she immersed herself in different cultures and languages from an early age. She speaks four languages and is a first generation college graduate who holds a degree in government and German from Georgetown University. (Confused? She has extended family in Germany: her own identity as a woman of color and her relatives’ experiences as women of color in Germany both guide her as she navigates the world.)

After college, she moved to Berlin for a second time to attend Miami Ad School Berlin where her classmates came from almost every continent. This gave her the opportunity to do what she does best: pursue her love of learning, fostering her desire to become a lifelong learner of culture and creativity, which continues to shape everything she does professionally and personally.

Stateside again, Amy is currently a copywriter at Deutsch LA on the Taco Bell account after stints at The Many and in-house at LinkedIn Creative Studio. She is driven by stories that typically stay untold in mainstream media and strives to do disruptive work that everyday people talk about on Reddit, Twitter, and TikTok. Committed to celebrating and uplifting underrepresented voices in the industry, she is a MAIP Coach and a member of Deutsch LA’s Asian Employee Resource Group.